The London picture is particularly stark. Surveyed by SpareRoom at the height of the Renters’ Rights Bill debate, 42% of London landlords said they planned to exit the market in 2025. The primary driver was the upcoming legislation — cited by 88% of all landlords surveyed as their top concern, ahead of profitability (70%) and even the end of Section 21 specifically (75%).
“More landlords are exiting the market and moving into short-term lets due to the raft of legislative changes they have to face.”
— Propertymark / Capital Economics analysis
But many didn’t sell. They switched. According to Propertymark’s research with Capital Economics, one in ten landlords said they were likely to consider a switch to short-term lets. Of the overall landlord population, approximately 2.7% have already made the move from long-term tenants to short-term lets — equating to an estimated 46,000 properties that have shifted model. In London alone, Airbnb active listings rose from 18,000 in 2015 to 77,000 by 2019, and that trend has only accelerated in the legislative environment since.
The income logic is compelling. Professionally managed short-term lets in London typically generate 1.6–2× the net income of a comparable AST after all deductions. For landlords already facing margin compression from rising mortgage costs, the differential has become too large to ignore. The question has shifted from “should I consider it?” to “what’s actually involved, and is my property suitable?”